building an innovation culture
In Spring of 2014, Colleen DeCourcy announced the launch of a new creative technology group with a nod to the unique creative energy hive that is Wieden+Kennedy. In years to follow, through experimentation and discourse, we looked at how best to design an innovation culture. We faced numerous challenges optimizing for effective collaboration and finding a fit and launchpad individual passions. The dizzy making crossover between emerging disciplines and aptitudes make for a beautiful chaos—just the kind of thing to make Dan Wieden smile.